1. What is SEO?
“Process to improve visibility & drive organic traffic.”
2. Main types of SEO?
“On-page, Off-page, Technical.”
3. Keyword research importance?
“Identify what users search to create relevant content.”
4. Title tags & meta description?
“Title = clickable headline; meta = summary for CTR.”
5. Ideal keyword density?
“Around 1–2%, avoid stuffing.”
6. Sitemap?
“Helps search engines crawl and index pages.”
7. Robots.txt?
“Tells crawlers which pages to allow/block.”
8. Canonical tag?
“Preferred URL to avoid duplicate content.”
9. Core Web Vitals?
“Measures UX: LCP, FID, CLS.”
10. E-E-A-T?
“Experience, Expertise, Authority, Trustworthiness.”
11. Rank drop?
“Audit, fix technical issues, update content.”
12. Core vs Helpful Content Update?
“Core: relevance; Helpful: people-first content.”
13. Measure SEO success?
“Organic traffic, ranking, CTR, conversions.”
14. CTR & improvement?
“Click-through rate; optimize titles, meta, schema.”
15. Link building?
“Acquire backlinks to increase authority.”
16. Dofollow vs Nofollow?
“Dofollow passes link equity; nofollow doesn’t.”
17. SEO tools?
“GSC, GA, Ahrefs, SEMrush, Screaming Frog.”
18. AI Search optimization?
“Structured data, FAQs, conversational content.”
19. Keyword gap analysis?
“Find competitor keywords missing on your site.”
20. SEO strategy for new site?
“Keyword research → On-page + Technical setup → Publish content.”
Bonus Behavioral Qs:
✔️ Stay updated → Follow Google blog, SEO experts
✔️ Biggest challenge → Core Update recovery
✔️ Why SEO → Combining analytics & creativity
Practical SEO Tasks
1. Title/Meta Audit → Optimize for keywords + CTR
2. Keyword Gap Analysis → Identify competitor keywords → New content
3. Internal Linking → Add strategic links + anchor text
4. Backlink Audit → Identify toxic links → Disavow/remove
5. Technical SEO Check → Robots.txt, Sitemap, Speed, Broken links
Tip: Always show screenshots & explain reasoning.
Quick Interview Prep Tips
• Know recent Core/Helpful Content Updates + E-E-A-T
• Understand AI-driven search (SGE) trends
• Combine data + strategy in answers
• Prepare real-world examples & metrics
• Practice practical tasks: audit, keyword gap, link analysis
SEO Foundational Elements
1️⃣ Keyword Research
• ইউজারের সার্চ ইন্টেন্ট বোঝা
• Primary, Secondary, LSI / Semantic Keywords নির্বাচন
• Search volume, difficulty, trends বিশ্লেষণ
• On-Page & Off-Page উভয় জায়গায় প্রয়োগ
Tools: Ahrefs, SEMrush, Ubersuggest, Google Keyword Planner
________________________________________
2️⃣ On-Page SEO
• Title Tag, Meta Description
• Headings (H1, H2, H3…)
• Content optimization (keywords + user intent + readability)
• Image SEO (Alt text, compression, descriptive file name)
• Internal linking / URL structure / Schema markup
প্র্যাক্টিক্যাল উদাহরণ:
Indoor Plant Care Tips 2025 → Title + Meta + H2s + Alt Text optimized
________________________________________
3️⃣ Technical SEO
• Website Crawlability & Indexability (robots.txt, sitemap.xml)
• Canonicalization, Redirects (301/302)
• Mobile-friendliness & Core Web Vitals
• Site speed optimization
• HTTPS, structured data, breadcrumbs
Case Study:
Page speed improve করে bounce rate কমানো, rankings বাড়ানো
________________________________________
4️⃣ Off-Page SEO / Link Building
• Quality backlinks (authority sites)
• Anchor text optimization
• Social signals / mentions
• Guest posting, outreach, influencer marketing
প্র্যাক্টিক্যাল:
Blog post থেকে relevant sites-এ guest post + backlinks
________________________________________
5️⃣ Content Strategy & Optimization
• Content planning (calendar, clusters)
• E-E-A-T principles (Experience, Expertise, Authority, Trust)
• Semantic SEO & LSI keywords integration
• Evergreen vs trending content balance
________________________________________
6️⃣ Analytics & Performance Tracking
• Google Analytics 4 / GSC metrics
• CTR, impressions, bounce rate, conversions
• Reporting & insights for SEO improvement
• Competitor performance analysis
প্র্যাক্টিক্যাল:
Monthly SEO report → Which pages improved, which lost ranking, why
________________________________________
7️⃣ Local SEO (যদি relevant হয়)
• Google Business Profile optimization
• NAP consistency (Name, Address, Phone)
• Local keywords & maps integration
• Reviews & ratings
________________________________________
8️⃣ Algorithm & AI Updates Awareness
• Google Core updates, Page Experience updates
• BERT, MUM, AI-driven search impact
• Schema & structured data updates
• Keeping content updated for freshness & relevance
Foundational Elements Table
|
Element |
মূল কাজ |
টুলস / উদাহরণ |
|
Keyword Research |
Search intent বোঝা, keywords নির্বাচন |
Ahrefs, SEMrush |
|
On-Page SEO |
Title, Meta, Content, Image, Schema |
Yoast, SurferSEO |
|
Technical SEO |
Crawl, Index, Mobile, Speed, Canonical |
Screaming Frog, GSC |
|
Off-Page SEO |
Backlinks, anchor text, outreach |
Ahrefs, Moz |
|
Content Strategy |
E-E-A-T, clusters, semantic keywords |
ChatGPT, SurferSEO |
|
Analytics |
CTR, Bounce, Rank, Conversion tracking |
GA4, GSC |
|
Local SEO |
GBP, NAP, Maps, Reviews |
GMB, BrightLocal |
|
Algorithm Awareness |
Updates, AI search, structured data |
Google Blog, SEO news |
Follow Me and SEO Mania